Araza launches new branding to celebrate our ninth anniversary

Araza has a new look and feel and we couldn’t be more excited. After nine years, Araza has changed our primary color to a sophisticaed dark purple and simplified our fruit logo. The new branding targets to evoke feelings of: Engaged, Positive, Delighted, Encouraged and confident, Supported and understood. This ties in with Araza’s known characteristics of being Approachable, Easy to Work With, Inclusive Diverse, Effective, Proactive, Intelligent, Trustworthy and Ethical. We believe the new look and feel is a great representation of our organisation.